Improving your website’s SEO involves optimizing content, building backlinks, and enhancing site speed. Regularly update content and ensure mobile optimization to attract more traffic.

Before selling your website, enhancing its SEO is one of the most effective ways to increase its value and appeal to potential buyers. Start by conducting a comprehensive SEO audit to identify any weaknesses. Use tools like Google Search Console and SEMrush to analyze your current rankings, keyword performance, and site health. Focus on optimizing your content—this includes ensuring that it’s well-researched, valuable, and updated regularly. Incorporate relevant keywords naturally into your existing content, meta descriptions, and headings to improve your visibility. Building high-quality backlinks is another critical aspect; reach out to industry-related blogs or forums to earn backlinks, which will increase your site’s authority. Don't forget to enhance your site speed, as loading times significantly impact user experience and SEO rankings. Tools like GTmetrix or Google PageSpeed Insights can help you analyze your site’s performance. Lastly, ensure your website is mobile-optimized, as a growing number of users access the web via mobile devices. By focusing on these areas, you'll make your website more attractive to buyers and likely improve its final sale price.